As a result of DXH803 in my final semester of university, I needed to improve my professional presence. The first step was to reconsider how I represent myself – retiring my old logo (which was created all the way back in first year) in favour of a new concept. Further refinement arrived at the final product.
My motto of ‘Imagine, Practice, Create’ had been simplified to imagery of a rocket taking off with the created product, having launched from my imagination. After consulting with a few people, I made the decision to remove the tools featured on the initial iteration – now the rocket’s smoke and the cloud are one and the same.
I find this new logo to be much more visually appealing and memorable than the one I came up with early in my university career.